![]() This year, police set up cordons on side streets a block away from the march route. It was very mild security by the standards of a city like Moscow, but unusual for Budapest. Two successive security gates were set up on Budapest’s historic Andrassy Street, one intended to ensure people entered in small groups, the other involving a bag check. WeAreOpen participants milled in Prezi’s lovely courtyard, eating pizza and drinking good Hungarian rosé, before setting off for the march. Schuster talks in communications-officer speak, repeatedly invoking “synergies,” but the point of the campaign is clear: A little commercialization can be a very good thing for Pride. ![]() These included multinationals like Google, Microsoft, and IBM, and Hungarian tech companies that have made it big, like Prezi and Ustream. This year, about 100 companies, large and small, joined the march. Schuster is one of the founders of WeAreOpen, an effort to attract corporations to lend public support to Budapest Pride and to march in the parade. The person who recounted the speech to me was Richard Schuster, Google’s communications manager for Europe, the Middle East, and Africa.
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